According to Fox News, Ja Morant publicly responded to Stephen A. Smith's assertion that NBA players avoid joining the Memphis Grizzlies due to safety concerns. Morant's rebuttal comes at a time when team reputation and player sentiment can influence major endorsement deals, including crypto sponsorships and NFT partnerships in the NBA. A negative safety image could affect local economic activity, franchise valuations, and reduce interest from blockchain companies seeking NBA collaborations. Traders should monitor Grizzlies-related crypto and NFT assets for potential volatility as public perception shifts. (Source: Fox News, June 17, 2025)